Topical Ointment – Quick Relief for Diaper Rash, Various Rashes & Poison Ivy, 20% Zinc Oxide Healing Cream for Daily Relief & Prevention

Price: $31.25
(as of May 17, 2025 09:25:44 UTC – Details)

Product Description

Our Story

First formulated in 1967 by North Carolina pharmacist W. Douglas Roycroft as an over-the-counter preparation for prevention and treatment of diaper rash, EndIt! was quickly found to also treat poison ivy and poison oak.

For over 25 years, EndIt! was sold out of the pharmacy alone and there was no attempt to market it elsewhere. But in 1995, when we started receiving requests to ship around the world, we knew our our “Diaper Rash Ointment” had outgrown its hometown and was ready for the big stage. And because we found it takes care more than diaper rash, we simply named it EndIt!

Today, EndIt! is being used in a variety of organizations and is sold in many pharmacies as a skin protectant.

For 50 years, EndIt! has been the best, most effective way to treat rashes and we’re not ending there.

Our Mission

Our commitment to our customers comes from our roots as a small, hometown business where family means everything. We are devoted to providing a high-quality product that allows people to enjoy life without having to worry about rash pains. From diaper rash to poison ivy, we are committed to making sure that our product is an agent of healing and relief.

To us, EndIt Topical Ointment is not just a product, but a representation of community. From our hometown community of Shallotte, NC to the larger community of the US , we are dedicated to being with you for every step of life’s journey. Our pact with you, our customer, is to give you that same personalized care that our founder W. Douglas Roycroft gave to each one of his customers back in that small town pharmacy.

Join us today in our mission to “Kick it in the Rash” today, and help us fulfill our dreams of bringing smiles and relief to the ones you care about the most!

Customer Testimonials

Kimberly Smithwick – Shallotte, NC

“In May, 2012, at 10 weeks old, my son, Seamus, was diagnosed with a rare immune disorder. He spent many months undergoing rigorous medical treatment which eventually led to a stem cell transplant in September, 2012. Despite months of intravenous chemotherapy, high dose steroids, antibiotics, antifungals, and antiviral medications, Seamus NEVER had a diaper rash. Endit was the miracle cream that protected his very fragile, sensitive skin. His doctors and nurses were so amazed they started recommending it to other pediatric patients. I am forever grateful to Doug Roycroft and Endit Laboratories!”

Megan S. Ady, PA-C – Millboro, VA

“I was introduced to Endit ointment from a Shallotte friend. I use it on my 16 month old daughter nearly every night. The least bit of redness or irritation on her bottom, and Endit clears it up overnight. She had horrible diarrhea from being on antibiotics and Endit brought her through without any problem. I am a PA and see patients routinely in my clinic (adults and children) that have skin irritation and diaper rash – Endit is my “go to” recommendation for care! Wish that I could keep samples on hand for patients to try!”

Megan Youngblood – Winston-Salem, NC

“Having an infant means endless diaper changes with lots of wiping on new soft baby skin. Endit! has kept our sweet boy’s bum soft and irritation-free since day one! We love the thick consistency because it coats well and stays on to keep him comfortable between diaper changes. Endit! clears any redness or rash quickly-usually within just a few hours! We will use Endit! on our little one for all sorts of skin ailments as he grows. We love Endit! – especially since it’s made in North Carolina – and we recommend it to all of our friends.”

The Stewart Family – Shallotte, NC

“Growing up in it’s town of origin, Endit was always a staple for mother’s, I never questioned why it was better than other brands. It wasn’t until I started working as a nurse in a long term care setting that I understood why Endit was loved and trusted by so many. It honestly worked miracles on anything it was put on-incontinence sores, rashes and anything in between. Fast forward 4 years and now we wouldn’t use anything else for our Charleigh! We use it at the first sign of any skin breakdown and it clears it up almost overnight. I would say that we’ve been lucky that she’s never had a bad case of diaper rash but I truly think that it’s because we’ve used Endit on her since birth.”

Package Dimensions ‏ : ‎ 3.66 x 3.58 x 2.72 inches; 1 ounces
UPC ‏ : ‎ 364068000083
Manufacturer ‏ : ‎ FillTech, USA
ASIN ‏ : ‎ B0DDMYVKJ3
Country of Origin ‏ : ‎ USA
ENDIT Ointment provides instant relief upon first application, establishing a barrier on sensitive skin while also treating the affected area
ENDIT Cream is made with 20% Zinc Oxide skin protectant which blocks moisture for prevention and is proven to treat even the most severe rash cases
Its rich formula will comfortably adhere to the most delicate skin making ENDIT a dependable ally in relieving, treating and preventing diaper rash.
Certified Safety Data Sheet providing proof that ENDIT is non toxic and is completely safe to use daily on the most sensitive skin
ENDIT is used in many hospitals and is pediatrician recommended for over 50 years
Pharmacist formulated, family owned and made in USA for over 57 years.